Softloom Living

Upholstered furniture, private-label ready

Sofas Your Customers Sink Into,Delivered Brand-Ready.

Retail-grade upholstery, private-label packaging, and swatches that close the sale — built for European DTC brands and home-retail buyers who want to shelve a finished product, not manage a factory.

From the first swatch to the reorder, one roof handles the cutting, the foaming, and the framing, so your samples land finished, packed, and ready to photograph. It feels less like sourcing and more like having your own studio quietly on call.

200+ fabrics in the library · About 20-day reorders · EU-warehouse transit on request

Linen modular sofa in a sunlit living room.

A Collection Your Catalog Can Wear

Four families, one warm house style — low-slung, tactile, and photogenic in daylight.

Modular Lounge Sofas

Deep seats and rearrangeable modules for the living rooms people actually linger in; reconfigure the layout without reordering the range.

Compact Two-Seaters

Apartment-scale comfort on the same frame and foam as the flagship pieces, so small-space listings never feel like the budget option.

Corner Sectionals

L- and U-shapes that anchor an open-plan room without crowding it, cut to the wall lengths your customers actually have.

Mattress Line

Memory-foam and pocket-spring builds in three heights, boxed and roll-packed for clean last-mile delivery.

Corner sectional in an open-plan living space.

Fabric You Can Feel Through the Screen

Hand feel comes first — everything under the cover is engineered to hold that feeling for years.

Choose from 200+ fabrics in the library: performance weaves that shrug off spills, brushed easy-clean textiles made for homes with pets, and full-grain leather for the pieces you put on the hero shot. Under the cover, seat cushions are built to a considered foam density and wrapped for a soft-but-supported sit, on kiln-dried solid-wood and multi-ply frames that stay quiet and square. Covers are rated for real daily use, not showroom afternoons. Want the numbers behind the comfort? The full spec sheet is one tap away.

Specifications

Three-seat sofa width
210–240 cm
Seat depth
55–62 cm
Seat-cushion foam density
35–40 kg/m³
Mattress thickness
20 / 25 / 30 cm
Frame
Kiln-dried solid wood and multi-ply
Fabric abrasion
30,000+ Martindale rubs
MOQ
50 pcs per style, or one 40HQ mixed container
Lead time
25–35 days
Reorder turnaround
About 20 days
Price band
USD 120–680 per piece
Monthly capacity
Tens of thousands of pieces

Ranges shown; exact build confirmed per order.

Woven performance upholstery, up close.

We Finish It Like It's Already Yours

The unglamorous parts of looking like a real brand — quietly handled on our side.

Private-Label Packaging

Branded cartons, care cards, and inserts printed to your artwork, so the unboxing reads as yours from the very first flap, not ours.

Your Manuals, Your Language

Assembly and care guides set in your logo and localized for German, French, Dutch, or English shelves, ready to drop straight into the box.

Dropship & Fulfilment

One-piece dropship for testing demand, or mixed containers as it scales, with EU-warehouse transit available to talk through when the volume is there.

Unbranded cartons and care cards, ready to print.

Comfort and Compliance, on the Record

The checks European retail asks for — documented, never dressed up.

Production runs under BSCI social-compliance auditing and an ISO 9001 quality system. Foam is formulated as low-VOC to meet CertiPUR-type requirements, and we support REACH substance compliance for the EU and UK. EN 1021 flammability is configured to the market you sell into. We list only what we hold and share the paperwork on request — no badge theatre, no borrowed logos.

BSCI Social Compliance
ISO 9001 Quality System
EN 1021 Flammability (configured by market)
REACH Substance Compliance
Low-VOC Foam (CertiPUR-type requirements)

Documentation available upon request.

What Buyers Tell Us

Paraphrased from partner conversations and shared with permission — the same three themes come up whether we're talking to a DTC brand or a home-retail buyer.

"The swatch box did the selling for us — sign-off came in a single meeting, because the buyer could feel exactly what would land on the shelf."

Sourcing lead, DTC home brand

"Samples arrived packed like retail, so we photographed them the same afternoon and listed them soon after."

Head of product, online furniture store

"Reorders come back fast and consistent, which is the part that actually keeps a range alive."

Category buyer, home-retail chain

From Swatch to Reorder

A short path, run the same way every time.

Brief & Swatches

You pick fabrics and frames from the box; we quote against your specs and target MOQ.

Prototype & Sign-Off

We build a photograph-ready sample for your approval before a single piece scales.

Pilot & QC

A checked pilot run confirms the finish, the stitch, and the packing you signed off on.

Reorder

Approved builds come back on a fast, repeatable turnaround of about 20 days, so your best-sellers stay in stock instead of drifting into a six-week gap.

Fabric library inside the craft studio.

Start Here

Order a Swatch Box or Start a Project

Tell us the pieces and fabrics you're weighing. We'll send a swatch box, a quote against your MOQ, and one contact who answers in your timezone.

Get a Quote

Tell us what you need — we reply within 24 hours.